Title Slide: Name/ Hotel Name/ Reason for presentation
Discussion points:
Location/ Climate/ Geography
ADR
Seasonality
Blueprint
Outside view
Guest Rooms
Describe design and amenities
Menu
Describe restaurant and type and specialty food)
Uniform
Infrastructure Map
Ad Campaign
Package Options
Closing!
Table of Contents : Please make sure the paragraphs are in the correct order!! - Label all paragraphs in final paper - bold and underline!
Ground Zero Design
Describe the physical hotel property (architecture, design elements, etc.)
What makes your hotel stand out from everyone else’s?
How is your floor plan set up?
What is the theme of your rooms?
What is the level of amenities (high end, budget, moderate, etc.) Why did you decide on this design element ?
What does each department wear to work? What is expected for uniforms?
How did you determine the uniforms?
What other design elements help you stand out?
Amenities
Hotel amenities ( explain at least 5, but you may list as many as you would like)
Pool, gym, sauna, spa, breakfast every monrning, newspaper, etc.
Room amenities (must list at least 5)
Shampoo, conditioner, lotion, mini bar, macaroons on arrival, fresh flowers in every room TV, On Demand, refrigerator, coffee pot, couch, bathtub/shower, microwave, fireplace
Outside amenities (must list 3 and explain)
Marina, hiking trails, sand volleyball, horse back riding, fishing, etc.
Section 1 Use of DMO, DMC, CVB
Which will you rely most heavily on?
Why?
What can they do for you?
What can you give them to give to prospective customers?
Why is the DMO/DMC/CVB important to our industry? Explain.
Travel
How will most of your guests arrive?
Is there a shuttle to get anywhere?
What is the closest airport, train, bus station, and port (if applicable)?
How does the proximity of these affect your travelers?
Lodging
What type of hotel did you choose? (hotel, motel, bed and breakfast, resort?)
Why?
What are the pros in your segment of the logging industry?
What are the cons?
Food and Beverage
Name of restaurant.
Explain the type of restaurant you have in your hotel.
What hour of operation do you have?
How many menus do you have (breakfast, lunch, dinner, brunch, midnight snack, etc)
Do you provide room service?
What is the theme of your restaurant?
What is the design scheme?
What are your specialties?
Is it open to non-guests?
Will you offering catering? Why or why not?
Will there ever be a buffet option?
Will there be food available on the premise for holidays? What kind? Why or why not?
Seasonality
What is the peak season? Why?
What is off-peak season? Why?
What are shoulder seasons?
How does seasonality affect the hotel?
How will you encourage people to come to your hotel in the off-season?
Destination Areas
What are natural destinations within 1 hour of your hotel a guest can visit?
What are constructed destinations within 1 hour of your hotel a guest can visit?
How will you promote this in your hotel?
Why is it necessary you know this?
Recreation
What recreation activities could you add to your hotel?
Why did you choose these?
How would this affect your customers?
Tourism
Travel agencies, tour operators, cruise companies, convention planners, and visitors bureaus are all part of the tourism industry. The major function of the tourism is to encourage people to travel. When people travel they use hospitality services and when people spend money on hospitality, the businesses in that industry and the businesses that support that industry grow. Tourism helps many economies, on a local and national level, grow.
Who will encourage people to visit?
How is tourism related to the hotel?
Section 2 Department Breakdown
You must explain the function and responsibilities of the following departments in your specific hotel.
Front-of-House
Food and Beverage
Front Desk
Hotel Management
Security
Human Resources
Back-of-House
Accounting
Marketing/Sales
Reservations
Housekeeping
Maintenance/Engineering
Hotel Management
Security
Human Resources
Response to Cyclical Industry
How is your hotel affected in the following ways: (elaborate)
Growth of Economy
Recession of Economy
Depression of Economy
Expansion of Economy
How can this help you forecast?
What will you do to ensure guests will still come, continuing to come, or choose your hotel based on the cycle of the industry?
Occupancy
How many rooms does your hotel have?
How many suites?
How many guests per room? (Are there cots, double beds, pull out couch, etc.?)
What is the ADR(average daily rate) for peak season and off season?
How many rooms do you hold for walk-ins? (any?)
What is the average length of stay for a guest?
Staffing
How many employees will you hire?
Front Desk?
Restaurant?
Housekeeping?
Security?
Accounting?
Marketing?
Anything else?
How many people are on staff at a time?
What shifts do employees work?
How often will the general manager be there?
Franchise Options/Ownership/Management
Why did you choose to be an independent owner?
What are the pros to being an independent owner?
What are the cons of being an independent owner?
Did you hire a management company? Or will you do that yourself? Why or why not?
Would you want to franchise in the future? Why or why not?
Explain all decisions from above.
Section 3 Meeting Needs of Customers
How will your hotel meet the needs the of customers according to Maslow’s Hierarchy of Needs?
How will you reach each specialized travel groups?
How will you reach the different specific target market?
Relevance to Cultural Diversity
How do cultural expectations differ around the world?
How do different cultural styles impact products and services offered by hospitality and tourism destinations?
How will you train your employees to be informed of different cultural expectations?
Why is this important to your hotel?
Choose 3 countries and discuss ways you prepare for international guests. (must give 4 examples for each country)
Location, Climate, Geography
Where it’s located?
Why did you choose this location?
What is its climate?
What are the pros and cons of this location/ climate?
Describe the impact of landforms and time zones on this destination
Infer the impact of climate on this destination
Explain the effect of pollution on this destination
Exemplify the physical geography of the destination and how it impact the hotel
Marketing Plan
Create and explain your logo
Create a slogan
Explain what your brand means and how you want people to perceive you
Explain your marketing strategy
Explain your social media presence
How often and where will you advertise?
What is your strategy for media (radio, tv, etc)?
What is your strategy for copy (newspaper, magazine, etc)?
Positioning (USP)
How will you show your customers that you are better than your closest competition?
Give three examples of how you position yourself against another hotel
Section 4 Competitor Analysis
What other hotels are in your city?
Who are your major competitors?
What hotel do you consider your biggest competition?
What does your hotel offer that they don’t?
How will this affect your ADR (average daily rate)?
What are your: (SWOT Analysis)
Strengths?
Weaknesses?
Opportunities
Threats?
Target Market/Motivation
What generation is your hotel targeting? (baby boomer, gen Z, gen X, etc)
Is there more than one target market?
What are the demographics? Psychographics? Geographical? Behavioral? Behaviors of your guests?
What motivates your guests?
Business, leisure, etc?
What income bracket are your guests in?
Are they extrinsically motivated or intrinsically motivated?
What else do we know about our customers?
Package Options
You must create, explain and price a package option that your hotel offers
Must include 4 days of activities and have a theme
Summarize different ways to satisfy customer needs through quality service
Summarize characteristics of customer-focused employees
Exemplify critical moments between a customer and an employee of the hospitality and tourism industry
Choose three critical moments that may arise and how you would respond to them
How are customer complaints resolved?
How are relationships fostered with guests?
Exemplify the impact of good customer service of your hotel
Section 5 Security
How will you protect confidentiality?
How will you respond to legal situations?
How will you keep your guests safe and secure?
What kind of insurance will you carry?
How will you keep your guests’ belongings safe?
What measures of security will your hotel implement (ie - cameras, alarms, security officers, etc.)?
Will you carry any specialized insurance (arson, flood, tornado, etc)?
Exemplify legal issues affecting businesses.
What legal policies are in place regarding hiring, harassment, and confidentiality at your hotel?
Deliverables General Manager: Must include: complete heading, objective statement, education (college/post grad), work history (3 prior jobs), skills (5 listed), honors/awards/ professional associations (3), references available upon request
Outside View of the Hotel
You are required to have one picture (hand drawn or online) of the hotel that is a direct depiction of the outside front your hotel
You must include:
Outside of hotel
Hotel Sign
Some landscaping
Blueprint
You may create a blueprint either by hand, or using an online source of your hotel.
Your blueprint must include:
First floor
One additional floor of rooms
If you have an outdoor component (aka pool, water park, horses, marina, etc) please show where this would be on the property
If there is an outdoor dining area please show this component as well.
Anything else you might need!
Guest Rooms
You are to show the decor and amenities of 3 guests rooms. You may use an online picture of a room that already shows what you would like or you can create an idea board for each roo
Interior of Restaurant
You are to show the decor of the food and beverage areas. You may use an online picture of a restaurant that already shows what you would like or you can create an idea board
Menu
A typed up exact replica of your menu should be turn in and include:
4 entrees
4 appetizers
4 desserts
4 types of drinks
4 sides you will offer
Uniform
You must show a picture of the following uniforms:
Front desk
Housekeeping
Security
Food and beverage
General Manager
1 other
Heritage Tourism
You are to have at least 2 pictures of heritage tourism opportunities within 1 hour of your location
Give title of place and explain opportunity
Voluntourism
You should have at least two pictures of voluntourism tourism opportunities within one hour of the location of your bed and breakfast
Give title of place and explain opportunity
Organizational Chart- EACH PARTNER MUST CREATE/COMPLETE THEIR OWN AND TURN IT IN - MUST BE HAND DRAWN: NEAT/ COLORFUL
Must Include at least the following:
General Manager
Human Resources
Accounting
Engineering/Housekeeping
Front Desk
Management
Food and Beverage
Marketing/Sales
Security
Identify how many people work in each department/ their roles
Staff Schedule
Create a 7 day sample staff schedule for peak season
Create a 7 day sample staff schedule for off peak season
Advertising Campaign
Create each of the following (in reference to your grand opening)
Instagram Post (unique/fun hashtag)
Newspaper Ad
CVB Brochure
Tweet (unique/fun hashtag)
Radio script (30 second)
Market Segmentation
Create a pie chart that shows the demographics of people who will visit your hotel
Disney Commandments and Point System Supplemental Worksheets 1. Maslow's Hierarchy of Needs 2. Landform/ Climate/ Timezone Map
Trace a map of the state (country) your hotel is located in
Identify all rivers, oceans by the state , mountains, etc
Identify Time Zone
Identify Climate typical for peak season
Identify on the map the following things:
How your landforms compare to those in your own state (if you have NC, compare it to another state)
How the landforms and time zones affect travel to these specific areas
What is the distance between home and your hotel
What is the population of where your hotel is
How landforms and time zones affect travel, tourism, food and beverage, and recreation (answer each individually)
3. Infrastructure Map
Create a map that shows the infrastructure of your area. You must include: